Five Signs that Your Local Marketing Needs a Tune-up

March 10th, 2010

Local marketing is a powerful tool that can help any business generate leads and close new business at a local level. It is an unreasonable expectation to think that most business people will be highly skilled in the fine art of local marketing so here’s a quick snapshot of some pointers that may indicate that your local marketing could do with a tune up.

1.Your business is mono-tactical in its approach to generating leads and winning new business. This is quite common – especially amongst small businesses. For example a local plumber may advertise in the local classifieds to generate 100% of his leads and sales. Some companies may use a handful of local marketing tactics. The point here is that your business will go from strength to strength if it increases the actual number of local marketing tactics used.

2.Your company doesn’t have a local marketing budget allocated, but instead will look at opportunities as they arise. This is another popular approach amongst franchisees and small businesses. The key here is that there is no pro-activeness in funding and executing local marketing strategies on a regular basis. Imagine the possibilities that arise when you regularly allocate funds to local marketing programs.

3. Your firm is oblivious to peaks and troughs in your revenue cycle and schedules local marketing activities without thinking about the impact they may have at various times of the year. Just as you wouldn’t dare plant carrots in June because they won’t grow, there my be times during the year when local marketing will have a minimal impact on your target market whilst at other times clients will be falling all over themselves to do business with you. Identifying these cycles and making the most out of them is the key to being successful.

4.Your company doesn’t track the return on investment it gets from any local marketing activity that it implements. This is possibly the biggest local marketing sin a business can commit. Without a formal review of the success of local marketing activities undertaken a company can’t realistically make a well considered decision to replicate or reject a tactic that it has used.

5.Your business doesn’t have a formal, conscious plan that incorporates the use of other people’s people and other people’s money. Your suppliers, local business associations, sponsorship properties and even charitable organisations have much power in being able to assist you in successfully marketing your business throughout your local territory. By identifying ways to use other people’s people, money, resources, advertising, business relationships, time and capital a company can expand its local marketing capability and reach.

So there you have it – some common local marketing mistakes that franchisees and small businesses tend to make and some of the ways to overcome them. By addressing one or more of these five areas a company can positively impact the number of leads and new sales it can attract through local marketing activities.

For more information about local marketing and local area marketing planning, contact Greg Mullane, Marketing Manager, LAM Plan

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Hawaii History

March 8th, 2010

The Pacific had been crossed many times and most of the lands around it had been explored before the world knew there was an inhabited archipelago in its very center.

The first white man to discover the islands was Captain James Cook in 1778. He called them the Sandwich Islands, after the Earl of Sandwich. Captain Cook, making his first landing on the verdant island of Kauai, found the islands populated by about 300,000 natives. They were Polynesian in origin, and among the most advanced of all the Polynesians. The islands were ruled by four warring native kings.

About 30 years later, the local wars ended with all the islands united under King Kamehameha I, the wisest and most enlightened of the native rulers of Hawaii. He welcomed other lands, promoted trade and commerce. Traders from abroad brought goods for the from far lands and bought the exotic products of Hawaii in return. Unfortunately they also brought diseases for which the isolated Polynesian People had no natural immunity.

Within 100 years the native population had dropped to 50,000. In the meantime the trends which were to most the Hawaiian Islands one of the Polyglot regions in the world in ethnic origin, had started. First came the missionaries, from New England. They found native people ready to embrace a new religion, and set about converting Hawaii to Christianity.

They also saw in Hawaii opportunities for business. They established small firms to trade with the rest of the world. They succeeded so well that the children of the missionaries are now the chief directors and owners of Hawaii’s great companies, operating huge plantations and far-flung trading companies.

With the dwindling of the native population through the ravages of disease and the development of Hawaii’s plantation fields, field labor was recruited from other lands. The first groups were Chinese. Japanese, Koreans, Filipinos followed. Puerto Ricans, Germans, and Portuguese came later.

During this period Hawaii was a monarchy. Toward the end of the nineteenth century agitation for annexation to the United States began. For a brief period the islands were a republic. Annexation was accomplished in 1898, and in 1900 Hawaii became a Territory of the United States, under a governor named Sanford P. Dole. At that time two-thirds of the population were foreign-born aliens, most of them uneducated Orientals.

Impetus to the transition between an Oriental crossroads community and an integrated American society was given by the sudden impact of World War II, the bombing of Pearl Harbor by the Japanese, the establishment of the islands as one of the great military bases for the war and a staging ground for the whole Pacific Campaign.

It brought to the islands many thousands of fighting men to man the installations, and hundreds of thousands more who stopped briefly in the islands in transit between the distant fighting fronts and home areas. With the war’s end many stationed in the islands stayed to work and live; others who had sampled the benign climate and glimpsed the exotic charm of the islands, returned. With the war’s end the fighting bases became great permanent military installations with a military personnel of about 50,000.

Hawaii has a very heterogeneous population with Americans of Polynesian, Asian, European, and African extraction, immigration to Hawaii still continues. Most of the newcomers are young people. Hawaii’s varied population is reflected in the food specialties which are served. These include poi, a paste made from taro root; roast pig and coconut. The islands have superb fruits; some of them, like the passion fruit, are quite rare. Others are guava, papaya, pineapple. There are also native nuts that are unusual. All are served at the popular luau feast.

Looking for an overseas holiday? For Bali Holidays, cheap flights to Thailand and cheap flights to New Zealand you can’t go past Escape Travel. Contact Escape Travel today for a great deal on a package holiday.

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Holistic Tips to Soothe Dry Winter Skin

March 1st, 2010

The skin all over your face and body needs some tender loving care to survive Winter. Sensitivities, eczema, psoriasis and itchy skin are often made worse in the cold, dry weather. A holistic approach works best—that means thinking about what you put on your skin, what you put inside your body and factors in your environment.

Natural skin and mineral makeup excel because they don’t contain detergents or synthetic substances that dry and irritate skin. Plant oils closely resemble the oils in your skin and work to nourish the deep layers. Swapping from a chemical or petroleum-based skin or makeup product will make a difference and keep your natural beauty glowing.

1. Drink plenty of water: Hydrate your skin from the inside out and help carry nutrients to your skin cells. Eating lots of juicy fruit and vegetables helps too.

2. Pull on an extra jumper and turn down the heaters: A cooler environment helps reduce moisture loss from your skin. If you do put on the heater, place bowls of water around the room.

3. Keep showers short and warm: As glorious as a long hot shower can be in Winter, hot water will strip moisture from your skin. And, we all know that shorter showers save precious water.

4. Luscious lips: No-one’s lips are safe in Winter. When dry lips crack or become stressed, you increase the chance of a coldsore. Keep lips protected with a plant-oil lip balm. Petrochemical lip balms sit on the skin rather than soaking in and working to heal the skin as well.

5. Use gentle, creamy, plant cleansers: Ingredients such as sulphates, propylene glycol and alcohol can irritate and dry skin. Choose soaps hand made from 100 per cent olive oil. Shampoos that contain sulphates and chemicals can also cause itchy scalp and dry skin problems.

6. Use a natural moisturiser that nourishes your skin.
Petrochemical or mineral oil moisturisers form a layer on top of your skin rather than being absorbed in to lubricate and support the skin. Apply the moisturiser while your skin is damp to lock in extra moisture. Intensive skin boosters like rose hip, sweet almond and jojoba oils do wonders for your natural beauty.

7. Exfoliate and hydrate. Gentle exfoliation removes the dead cell layer making it easier for your skin to absorb moisturisers. Hydrating flower mists or masks help refresh dry skin.

8. Use plant oil-based makeup or mineral makeup. Synthetic-free makeup and makeup without petrochemicals is gentler and less drying for your skin. However, not all mineral makeup is pure. Some mineral makeup contains irritating and drying ingredients, so avoid those that list Bismuth Oxychloride and Talc.

Another benefit is that mineral makeup containing the minerals Titanium Dioxide and Zinc Oxide are non-chemical sun blocks that also help to protect skin from damage in Winter.

Holistic skin tips provided by Biome Eco Stores.

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The Caribbean

February 26th, 2010

Sun-drenched beaches, warm air, and swaying palm trees typify the West Indian islands of the Caribbean. On these islands, as varied as the countries—Spain, France, Great Britain, The Netherlands, Portugal—responsible for their early development, relaxation is the byword. Industrialization and urbanization have taken place on many of them, but with little sacrifice to the leisurely atmosphere and carefree life for which the West Indies are famous.

The West Indies are peaks of a partially submerged mountain chain—the Caribbean Andes—that once connected North and South America. They now form a 2,500-mile arc from Cuba, 50 miles off the tip of Florida, to Trinidad within sight of Venezuela. This arc forms a dividing line between the Atlantic Ocean and the Caribbean Sea.

Prior to the arrival in the New World of Christopher Columbus, the unexplored land between the Canary Islands and India was called Antilia. Columbus found not one mainland, but a series of islands, so Antilia was changed to the plural Antilles. The term “West Indies,” which is synonymous with Antilles, resulted from Columbus’ belief that he had reached India; he called the people he found on the island “Indians” for the same reason.

Two major island groupings—the Greater Antilles and the Lesser Antilles—are found in the Caribbean below the Bahamas. Within these two groupings are the islands of Cuba, Jamaica, Hispaniola (Haiti and the Dominican Republic), Puerto Rico, the U. S. Virgin Islands, the British Virgin Islands, the British West Indies, the Netherlands Antilles, the French West Indies, Trinidad, and Tobago.

There is much contrast in climate between the islands, often on the same island. Caribbean climates are always comfortable—warm but not oppressive. A few days or weeks in late summer or early autumn can be hot and humid, but the heat is tempered by northeast trade winds. The nights are always cool.

Rains are usually heavy, but brief, and vary from an average of around 50 inches in the low islands, such as Antigua, eastern Guadeloupe, Barbados, and Marie-Galante, to 100 inches and more, annually, on the mountainous islands such as Dominica. There is, in some areas, a brief wet season around April, but as a general rule the heavier rains fall between July and October.

Hurricanes, named for the Indian god, Huracan, meaning the “Despoiler, Lord of the Circular Tempest,” threaten the middle or northern Antilles from August to October, but less often now than in past years. They can be spotted days in advance and preparations made against them, with time to spare.

If you are looking for great value holiday packages and cheap international flights, contact Escape Travel today. Escape Travel has a range of holiday deals and Gold Coast holidays for all tastes and budgets.

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Water Bottles Need to be Clean to be Safe: How to Clean Your Water Bottle

February 22nd, 2010

You are doing the right thing for the planet by filling up at home and carrying a reusable water bottle and you’ve chosen a safe, non-toxic bottle-but if it’s not kept clean then it may not be healthy.

Whether your drink bottle is a stainless steel bottle, SIGG bottle or a BPA free plastic water bottle, it is important to stop mould and other deposits forming in the bottle.

Wash your drink bottles with warm, soapy water at the end of every day and let the bottle air dry upside down with the top off every day where possible.

Should any mineral deposits or lime scale form inside, fill your clean water bottle with Distilled White Vinegar and let it soak for 24 hours. Then rinse with warm water mixed with one tablespoon of bicarbonate of soda (baking soda), rinse out and let dry. Spots inside the bottle that look like “corrosion” are most likely a mineral deposit.

Fill your bottle with filtered water wherever possible. It tastes so much better, but also because water contains different minerals in every area this may affect what happens inside your bottle.

Do not allow liquids such as fruit juice to ferment inside the bottle.

With all reusable water bottles you can also try SIGG cleaning tablets and a specially-designed SIGG bottle cleaning brush, or simply a baby bottle brush. Only ever use a soft brush on aluminium bottles with lining like SIGG so as not to damage the lining. Stainless steel water bottles like Klean Kanteen and Nathan can handle a hard brush.

While all bottles are technically dishwasher-safe, it is recommended to not put them in a dishwasher. Most dishwasher powders are caustic, so they will eat into the metal of your bottle and damage the exterior pattern. Bottle tops should also not be put in the dishwasher because extreme heat expands and deteriorates the plastic.

Never freeze metal bottles as metal can split even with only a little water inside. Water does not always expand in a predictable direction! Freezing plastic water bottles is also not advisable because it may cause the plastic to breakdown and toxins to leach. It is fine to place your bottle in the refrigerator.

Tips on cleaning your water bottle brought to you by Biome Eco Stores Australia.

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Sydney Toll Roads

February 18th, 2010

Driving in Sydney can be an expensive exercise as the various toll roads are the quickest and easiest way to get from one side of the city to another by car. Some toll roads allow you to pay the toll by cash but others only accept E-Tags.

If you are visiting Sydney you may not have an E-Tag and will need to ring the toll road operator in order to pay the toll using your credit card. All E-Tags from Victoria and Queensland work on Sydney toll roads.

If you do not have an E-Tag you must pay by cash (where available) or pay by credit card by ringing the appropriate number displayed on the tollway within 48 hours of passing through the toll collection point. The toll road operator will charge a fee to accept your payment by credit card.

Note that cash booths are usually un-manned so it helps if you have some small change to pay the toll using the automatic collection booths.

Failure to pay tolls within 48 hours will result in an infringement notice being issued. This will be sent to the hire car company who will pass it on to you. Note that the car rental company will charge an Administration Fee for processing an infringement notice. For example, Thrifty car rental have a $35.00 fee for processing any infringement notices.

So, when driving a Sydney rental car be sure to take note of the many toll road signs and be prepared to pay to drive. To find more information about driving in Sydney visit car hire Sydney.

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Is every stainless steel bottle created equal? Protecting your health and the planet

February 11th, 2010

K12-stainlessThere are two stainless steel mixing bowls in my kitchen cupboard. One feels more solid and has aged gracefully with use, the scratches are almost absorbed into the worn smooth metal surface, and it remains a grayish stainless steel colour. The second, purchased at a discount store, has taken a distinct yellow tinge and is displaying tarnish, its surface seeming artificially glossy.

I understand now that there are different grades of stainless steel and the quality will affect how it wears and what toxins it may impart to food or liquids contained in it. How will this quality affect my choice of a stainless steel drink bottle? There are important features to think about when choosing a reusable stainless steel bottle

Stainless steel is always manufactured using chromium, because it is what makes steel “stainless”. Other elements are also employed including nickel, nitrogen and molybdenum. These elements can leech into liquids, so it is very important that the bottle is crafted from high quality, 18/8 food-grade stainless steel - but also that you trust the manufacturer is telling the truth when they state what the bottle is made from. Some will claim to make the bottle from the thinnest and cheapest stainless steel they can in order to cut manufacturing costs and hence increase profits.

Other features are also important:

  • Are the lids made from a BPA free plastic?
  • Can you see sharp corners or joins inside where dirt and bacteria can build up?
  • Is the thread around the screw top easily cleaned?
  • Will the lid leak and can you buy a replacement lid without buying a whole new bottle?
  • Does the manufacturer provide a guarantee?

Consider who the manufacturer is. Do they have a long history of quality, who are the real people behind the company and what is their story? In 2004, Klean Kanteen was the first company to make a water bottle from stainless steel. They have continued to lead the way with innovative stainless steel products. Another leading sports hydration company making high quality stainless steel bottles is Nathan, using a clever straw drinking mechanism. Perhaps the grandparent of all stainless steel is Thermos, whose name has become synonymous with insulated bottles for hot water. Many of us grew up taking “the thermos” on a picnic.

From an environmental point of view, is a stainless steel bottle more eco friendly than a plastic bottle? A Life Cycle assessment study published in the New York Times in 2009, considered the environmental and health impact of stainless steel bottle from the extraction and processing of its ingredients, to its manufacture, distribution, use and final disposal. It found that if your stainless steel bottle takes the place of 50 plastic bottles, the climate is better off.

From a human point of view, who made the bottle and was that person treated fairly and compensated for their time. This is the hardest criteria to judge because few of us can actually visit the factories in China where most of the bottles are made. We can at least always go to the manufacturer’s website and ensure they have published a statement about their factory and worker conditions. Again, as with most things in life, we have to make a judgement call on whether we trust the company and what they are saying.

Written by Tracey Bailey, Founder of Biome eco friendly retail stores.

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What is Polished Concrete ?

February 8th, 2010

Concrete floor polishing was initially used for a matter of function in commercial buildings and warehouses as it increases lighting using the natural reflection off the floor, eliminates dusting and is extremely low maintenance saving time and money. Polished concrete techniques have advanced and technology now allows a qualified contractor to add colour and different finishes to the concrete making each floor unique which has made polished concrete floors the sought after flooring solution for residential, retail and office buildings as it is functional and visually appealing.

Concrete is made from natural materials and can also be mixed with some recycled materials; the concrete itself can also be recycled. Concrete is so versatile as its durable, the materials are readily available and it can absorb then release heat better than other floor coverings as concrete polishing doesn’t alter the thermal mass of the floor which is a property that enables materials to absorb, store than release heat.

The materials in concrete absorb the energy slowly and hold it for a long period of time which can help to reduce heating and cooling requirements. Concrete floor polishing eliminates any need for additional floor coverings, all of which would require manufacturing and transportation so polished concrete reduces the effects on the environment. Depending of the quality and condition of the concrete, polished concrete has a longer life cycle than traditional floor coverings and if correctly installed by a qualified specialist in concrete floor polishing it can last forever which reduces the environmental waste which would be caused by replacing carpet, vinyl and tiles.

A polished concrete floor will resemble a polished stone floor; with a high-gloss finish the floor will have a mirror like effect. Polished concrete floors also improve the air quality, unlike carpet it doesn’t trap pollutants or bacteria and the surface is reflective which will reduce the need for unnatural lighting. Polished concrete has many more benefits which cannot be achieved from any other traditional floor covering. The concrete floor polishing process uses non-toxic chemicals, and no sealers or solvents are required.

Concrete floor polishing is created by processing the concrete surface by means of a mechanical process which involves grinding and refining the surface using diamonds till a desired finish is achieved, this process takes some time and only a qualified specialist in concrete floor polishing should be appointed to install a polished concrete floor. Polished concrete enhances the new or existing concrete which reduces the use of energy draining manufacturing processes and fossil fuels used for traditional floor coverings.

There are many different results that come from polished concrete floors by using multiple abrasives which are measured in grits which are generally applied from roughest to finest and each density will refine the surface in preparation for the desired finish. A specialist in concrete floor polishing may use up to nine different grits to achieve the durability, reflection and clarity of polished concrete and will apply a densifier which has a chemical reaction in the concrete resulting in a hard crystalline structure making the concrete floor more durable and resistant to stains, offers extra protection to the floor and prevents water from penetrating the surface. These reasons and more are why polished concrete is the eco-friendly and sustainable flooring solution which cannot be compared to any other flooring option available.

Concrete flooring is a great option. If you are considering polished concrete in Brisbane or concrete polishing in Brisbane , and would like a free onsite evaluation call (07) 5549 3573 now. We have offer our unique high-gloss finished backed with a 10 year warranty in Brisbane, Gold Coast and Sunshine Coast.

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Get Married in Paradise? So many choices for your and your wedding party!

February 8th, 2010

bride-groomWhen you get married, it is all about the love, sharing that special day with your partner, family and friends. However, as air fares get cheaper and destinations more accessible, it is becoming more and more common for couples to take their weddings off-shore, or off-state to a new and romantic location.

Why is this becoming popular? Firstly, it allows you tailor your wedding around a favourite holiday destination or place of significance. Did you dream of getting married on the beach, frangipanis in your hair and a golden sunset, but you are stuck in the city? Dream no more, tropical weddings are affordable and professional with many tropical destinations offering specialist wedding and honeymoon packages.

Destinational wedding packages can be tailored to suit your dreams. From romantic couple only escapes to complete family and friends getaways.

When thinking of taking your wedding away, beachside nuptials appear to be the preferred escape and Cairns, the Great Barrier Reef in Australia is the perfect destination. Cairns offers happy couples a variety of options. A ceremony on the beach, with the sand between your toes, or something more formal in a seaside chapel, followed by a beach reception with tables set up in the sand. Arrive by car, or for something different, you can kayak or even sky dive into your nuptials. Many couples have experienced the thrill of this in Cairns, Australia and it brings a whole new meaning to pre-wedding jitters or nerves.

Is this not close enough to the water for you? In Cairns, you can even get married underwater, while diving the Great Barrier Reef. Don’t believe me! ~ It has been done, underwater photographers are available to capture your special moment with nemo and a graceful sea turtle as your witness.

If that is too extreme, but you want to include a visit to the Reef in your destinational wedding, then simply plan a half day or full day trip around your nuptials. There are plenty of combinations available in Cairns Australia, from a helicopter trip to an isolated coral cay, to an exclusive charter taking you to a remote, pristine coral reef.

What about your guests? Cairns and the Great Barrier Reef in Australia are considered a must visit destination for many people. Everyone wants to go there, most just need an excuse. Make your wedding a trip of a lifetime for you and your guests by bringing them to Cairns.

As well as being a part of your special day, this tropical paradise offers a range of exciting activities. Reef trips, rainforest excursions, beach horse riding, tropical taste tours and some of the world’s leading spa retreats are all found here.

If you lean more green than blue in your wedding choices, Cairns is the only place on earth where World Heritage tropical rainforest slides down to meet the golden beaches and fringes of the Great Barrier Reef.

These are the world’s oldest continually surviving tropical rainforests and you can get married here, celebrating your love in this pristine nature’s paradise. Let towering cathedral figs be your altar, mossy pavers your aisle and falling leaves your confetti. Rainforest weddings can be as formal or informal as you like. A range of chapels are nestled amongst the greenery for more traditional ceremonies, or slip off your shoes and take your celebrant somewhere remote for a memorable ceremony.

Your guests will thank you for bringing them to this amazing tropical paradise. When they are not at your wedding, they can enjoy luxurious accommodation, explore the reef and rainforest, cuddle a koala or even take an outback tour.

There are many activities to choose from that the wedding party and guests can enjoy. There could be activities such as shopping, snorkeling, boat rides, guided tours or even wine tasting. Just keep in mind that it is typically the bride or groom or their families footing the bill so be sure not to tell your guests the cost of the bill because they more than likely would feel uncomfortable having someone else paying for them.

The great part of destination weddings is that it is usually more intimate and typically only the close family and friends come. So you could have more personal activities. You could have a sleepover the night before the wedding and have everyone over to the hotel for movies, drinks, and popcorn.

Just remember that for many of your guests your destination wedding may double as their vacation. So be sure to find out their plans so that you don’t over book. Some guests may choose to plan their own activities.

Any activities you choose, your destination wedding will be sure to be special and a long lasting memory for many years to come.

When planning your destinational wedding, make sure you use a professional Cairns wedding photographer, because you will want to capture your Cairns Wedding Photography in the best possible light. Photographers can also capture amazing images of you, whilst scuba diving in Cairns

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Schoolie Survival Guide - 10 Top Tips

February 1st, 2010

schooliesSchoolies, or more correctly, school leavers week, is an annual right of passage for thousands of Australian teens. It usually happens a week or so after the end of Year 12 exams. Originally starting at the Gold Coast in Queensland, it has grown to include many more tourist destinations. Schoolies is very big business and injects millions of dollars into the tourism economy.

If you believe the nightly news, Schoolies is all about alcohol, sex, music, motor vehicle accidents and violence. It isn’t. It’s just that the conservative press play to established prejudices so they can sell products that appeal to the over 55 viewing audience.

Notwithstanding all the bad press about Schoolies week, tens of thousands of Australian teenagers have a memorable time during their post exam Year 12 break. The reality is that because of all the bad publicity, Schoolies is now a very safe activity well serviced by police, ambulance and volunteer organisations like Red Frog. The local and State governments pour lots of taxpayer’s resources into helping keep Schoolies safe.

If you or your children are considering going to Schoolies this year, here 10 tips to improve safety and enjoyment.

Fights - get help, don’t get involved
When lots of young men, and more recently, young woman, get into large groups and consume alcohol, there is an increased chance of disagreements leading to violence. If one of your friends gets involved in a fight, don’t get involved, get help from police or other authorities. If you get involved one of two things may happen: you will get hurt, or you will hurt somebody. Both can have very bad consequences.

Learn what a standard drink looks like
If you are going to drink alcohol, drink in moderation. Three to four standard drinks in a six hour period would be a reasonable amount. Ask your parents what a standard drink of beer, spirits or wine looks like, or read the label. A standard drink is a lot less than you may think.

Use protection
Did you know that 500 babies are conceived at schoolies each year? Boys will be boys and girls will be girls. Unfortunately this leads to unwanted pregnancies and the spread of nasty diseases. If you are going to indulge in sexual activities, use protection.

The Police are there to help you
Police love Schoolies week. It means they get to do what’s called “Specials”; lots of overtime. If you do get involved with police be polite and don’t be a smart-mouth. You will not win a battle of wits or a physical encounter. And having to fetch your parents or guardians and go to court the next morning is not a good look.

Leave no one behind
When at Schoolies team up with a friend or two and don’t get separated. At the end of the night’s activities make sure you are still all together and do what the Marines do: leave no one behind. That cute guy you met will still be around tomorrow morning. Give him your number and agree to meet-up in the morning. In the morning light of a sober day you may have to reconsider.

Have an escape and evasion plan
If you are really unlucky and everything turns pear-shaped, make sure you have an escape and evasion plan. Agree with your friends a secret code word that when spoken means “lets get out of here right now and meet up at the agreed location”. Make sure you have enough cash, enough clothing and all the location details you need to get back to your emergency rendezvous point to plan the next move.

In case of emergencies
A lot of people don’t know this but police, ambulance officers and other emergency service workers when dealing with an unconscious person look in the address book of the person’s mobile phone. They are looking for an entry called ICE. It stands for “In Case of Emergency call this number”. Make sure you have an ICE number in your phone. It could be a friend, it could be a parent or guardian. Do it now.

Watch out for the unknown silent killer
Do you know what the biggest life-threatening risk at Schoolies is? It’s not drugs, car accidents, or violence or the other risks reported in the news. It is sunburn. The second degree burns you get during schoolies week this year may turn into the skin cancer that kills you in 20 or 30 years time. As the ad says, slip on shirt, slop on some sunscreen and slap on a hat. Get in shade in the hotter parts of the day and if you are drinking alcohol, drink at least one glass of water for each standard drink.

Watch Out for Valuables
Lots of young excited people tend to attract thieves and other low-life. If you are going to Schoolies only take stuff you are prepared to lose. Borrow you Dad’s old clunky mobile phone, leave the fancy jewelry and shoes at home, don’t make yourself a target by strutting around with the latest iPhone or notebook.

A Note to Parents
If your child is going to Schoolies make sure they understand that’s it’s OK to call them at any time of the day or night. Preplan an emergency pickup point. Work out a way they can get emergency cash in a hurry.

Want to book some accommodation for schoolies? For schoolies gold coast or schoolies Lorne, visit bookschoolies.com and browse and book the wide range of locations both in Queensland, New South Wales and
Bali.

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